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Cap Val Logo
  • Services
    • Business Owners
      • Business Valuation
      • Exit Planning
      • Gift and Estate Tax Compliance
      • Understanding and Driving Value
      • Buy-Sell Agreements
      • Family Business Valuation and Ownership
      • Employee Stock Ownership Plans (ESOPs)
    • Attorney Solutions
      • Gift and Estate Tax Compliance
      • Family Law
      • Litigation
      • Mergers and Acquisitions
    • Other Advisors
      • CPAs
      • Wealth Advisors
      • Banks/Bankers
      • Business Brokers
      • ESOP Trustees
  • Industries We Serve
    • Manufacturing & Industrial
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    • Professional Practices
    • Online Businesses
    • Banking & Financial Services
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How to Build Value Today for a Future Exit

How to Build Value Today for a Future Exit

by Katy Kovall | May 21, 2024 | Business Valuation, General, Managing for Value, Value Drivers

What if sales growth isn’t the whole story?  Business owners begin by selling something—a product, a service, or adding value to existing products or services.  As the business takes root and grows, it transforms from a mere idea and typically employment for...
Discounts for Lack of Marketability—What are they and why are they needed?

Discounts for Lack of Marketability—What are they and why are they needed?

by Katy Kovall | Apr 24, 2024 | Business Valuation, General

Experienced business appraisers consider various factors when valuing a privately owned business, one of which is known as the discount for lack of marketability (DLOM).  This discount for lack of marketability represents a deduction from the value of an...
How Has the General Economy Affected Business Value?

How Has the General Economy Affected Business Value?

by Katy Kovall | Feb 27, 2024 | Business Valuation, General

There are many day-to-day decisions that we as business owners control and can adjust for; however, one significant issue that is completely out of our control is the general economy.  It’s interesting to reflect back over the past two years of business valuations our...
“It’s a Numbers Game” – Except for Healthcare and Business Valuation

“It’s a Numbers Game” – Except for Healthcare and Business Valuation

by Katy Kovall | Aug 29, 2023 | Business Valuation, General, Value Drivers

I recently sat in a medical clinic waiting for a friend’s procedure to be completed when I came upon a New York Times article that stated it is our life expectancy, not just our age, that is increasingly figuring into calculations about whether certain medical...
TIME to Drive Business Value (Part 2)

TIME to Drive Business Value (Part 2)

by Katy Kovall | Jun 8, 2020 | Business Valuation, General, Value Drivers

Business valuation includes considering both quantitative performance and qualitative factors. Last month we suggested five qualitative drivers of business value to work on during COVID-19. Here are five additional qualitative factors for you and your team to...
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Recent Blog Posts

  • Valuation Analysts & Brokers: Two Different Approaches to Answer “How Much is my Business Worth?”
  • Why Every Business Owner Needs Regular Valuations (Not Just for Exit Planning)
  • New Tax Bill Brings Major Changes and Planning Opportunities for Business Owners
  • Planning a Family Business Transition? Start with Financial Clarity and Transparency
  • Tariffs and Debt: Valuing Your Business in Uncertain Times

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Madison, WI, 53715

Madison: (608) 257-2757

Fox Valley: (920) 452-8250

Linked In

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Copyright © 2026
Learn What Matters Most with Business Valuation

Our Introduction to Business Valuation 22-page guide breaks down complex valuation concepts and highlights key drivers of value. We wrote it to serve as your go-to reference for business valuation basics.